Sales operations / SaaS

ShowRate — a sales-ops platform against no-shows

We built and operate ShowRate: booking, funnels, CRM and tracking in one multi-tenant platform, designed so that booked meetings actually take place.

Visit ShowRate

The challenge

Sales teams stitch together a booking tool, a CRM, a reminder service and a tracking setup. The tools do not share data, so double bookings happen, reminders miss, and nobody can tell which campaign produced a meeting that actually took place.

Our approach

Built round-robin booking with dynamic booking windows, buffers and limits so double bookings are structurally impossible
Wired two-way calendar sync (Google Calendar, Microsoft 365) so external events block slots and bookings arrive with all lead data
Added embeddable booking funnels with UTM pass-through and per-embed design — no iframe required
Built the CRM in: pipeline, call recording and transcription, with an immutable history on the contact
Automated reminders over email, SMS and WhatsApp, plus no-show detection and slot recommendations
Made every action an event: dataLayer/GTM, Meta Conversions API, Google Ads and webhooks — configurable per tenant

Tool stack

What we used

Next.jsTypeScriptPostgresVercelGoogle & Microsoft Calendar APIsZoom / Teams / MeetTelnyxMeta CAPI

Outcome

Results

Live in production as a multi-tenant SaaS at showrate.app
Booking, CRM, reminders and tracking in one system instead of four disconnected tools
Conversions attributable end to end — from ad click to a meeting that actually happened
The same architecture we now reuse in client projects

Services involved